South Western Railway’s Animated Advert An Ode To ‘commuter Friendship’

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South Western Railway has launched a marketing campaign encouraging individuals to make use of its service to reconnect with pals, household and colleagues.

‘Unfold Your Wings’ marketing campaign for South Western Railway

‘Unfold Your Wings’ is the debut work from artistic company St Lukes for the rail service, and it labored alongside Smith & Foulkes by way of Nexus Studios. The 40-second spot options two commuter birds, wittily named Sandy C Gull and Wesley Peck, as they journey towards London. All through the practice trip, they talk about their plans for the day in a dialog filled with bird-inspired wordplay.

“As we lastly get again to normality, we’re assured that this new marketing campaign will encourage our clients to unfold their wings and get again to the town, whereas reminding them of all the advantages of touring with SWR,” mentioned Paul Vibrant, head of selling at South Western Railway.

“We’re delighted with our new marketing campaign and platform. Our partnership with St Luke’s has received off to a flying begin.”

The movie has been fantastically animated in 3D with some 2D background work, which provides to the general environment of the journey. Specifically, using lighting provides the atmosphere an immersive feel and look.

“The commuting friendship is a really particular relationship. Unlikely to satisfy socially, however you might be at all times happy to stumble upon each other on a South Western Railway practice, glad to share straightforward dialog and comfy silences,” added Smith & Foulkes, administrators at Nexus Studios.

“Sandy and Wes are basically a really human pair of pals, talking on to all of us who’re additionally experiencing a way of pleasure as we step again out into the broader world.”

St Luke’s was appointed by South Western Railway in August 2021 after a three-way pitch.

“We couldn’t be extra excited to lastly see our thrilling new marketing campaign and model world fly,” famous Richard Denney, govt artistic director at St Luke’s.

“Wes and Sandy’s friendship, due to their probability assembly as commuters on SWR, delivers actual heat and a lovable humorousness. I problem even probably the most cynical of commuters like me to not smile and be impressed to unfold their wings.”