Dubai’s RTA grants Sobha Realty naming rights of Dubai Marina Metro Station
By Rajiv Raghunath – August 10, 2021
Sobha Realty Metro Station is a bustling hub on the seamless multi-rail transit community that has for over a decade served numerous commuters, says PNC Menon, Chairman of Sobha Realty.
Dubai’s Roads and Transport Authority (RTA) has granted Sobha Realty the naming rights of Dubai Marina Metro Station, which can now be renamed as Sobha Realty Metro Station. The Media Workplace of Authorities of Dubai in a report printed on their web site quoted Ibrahim Al Haddad, Director of Business and Funding at RTA’s Technique and Company Governance Sector saying: “This partnership is a mannequin of the efficient partnership between the private and non-private sectors. It avails a singular expertise to the non-public sector to launch media campaigns to Dubai guests and metro riders to familiarise them with numerous manufacturers. Sobha Realty will solely profit from the strategic location of the biggest landmark of the town, and equally supply the metro riders a close-up model expertise like no different, due to a big array of unprecedented, technologically superior good options in Dubai Metro,” he commented.
“The Dubai Metro Naming Rights initiative proved profitable since launched by RTA in 2009 in a scheme thought-about the primary of its type on this planet. RTA is at all times eager on placing profitable partnerships with the non-public sector because it performs a significant position in stimulating nationwide financial development. Such a profitable public-private partnership (PPP) facilitates the sharing of data and experience, generates employment prospects in quite a lot of fields, and paves the way in which for the non-public sector to help the federal government drive on this regard,” added Al Haddad.
“We’re proud to hitch palms with the Roads and Transport Authority to acquire the naming rights of one in all Dubai’s most centrally situated metro stations. Sobha Realty metro station, beforehand often known as Dubai Marina metro station, is a bustling hub on the remarkably seamless multi-rail transit community that has for over a decade served numerous commuters, providing them immense worth and connectivity. At Sobha Realty, we regularly attempt to ship high quality initiatives to aspiring owners, residents, and expatriates, providing them an distinctive life-style,” mentioned PNC Menon, Chairman of Sobha Realty.
The report states that DOOH media options offered on the stations speed up familiarisation and engagement with the model and opens the door for manufacturers to advertise their merchandise, companies, and options.
Due to this fact, and utilizing Hypermedia’s good applied sciences and digital networks, Sobha Realty Metro Station can function the final word promoting medium and landmark.
Sobha Realty might be provided a full promoting illustration of their model, and a variety of superior applied sciences, and good options, making room for loud and clear model consciousness and an excellent brand-consumer expertise throughout the Metro Station.
RTA has launched into a marketing campaign with Hypermedia FZ LLC, the official companion for Metro belongings funding, advertising and marketing and out of doors promoting administration, from 4 August to 10 October 2021, to vary the title of the station on out of doors indicators in addition to the good and digital programs of the general public transport community, together with the audio announcement on board the metro carriages.