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Properly that is mighty suspicious. The Dubai EDITION is now open, despite the fact that simply a few days in the past this lodge was presupposed to be branded otherwise.
The Dubai EDITION is now open
EDITION is Marriott’s fashionable luxurious lodge model, and it’s rising at a very good tempo. The Dubai EDITION has been within the pipeline for fairly some time, and the lodge has opened its doorways as of November 15, 2021.
The lodge is positioned in downtown Dubai, and it’s presupposed to characteristic 275 visitor rooms and suites, a number of meals & beverage retailers, a pool, a spa, a health heart, and assembly area (as I’ll clarify under, I’m unsure how a lot of that’s being supplied as of now).
The lodge is described as being “boutique.” Personally I don’t think about a 275 room lodge to be boutique, however I notice everybody has totally different definitions. The images on the lodge’s web site are additionally unusual, and appear like somebody simply took them with an iPhone with no enhancing, reasonably than the standard professionally taken footage.
The Dubai EDITION is a Class 8 Marriott Bonvoy property, that means {that a} free night time redemption right here prices as much as 100,000 Bonvoy factors per night time. That’s steep pricing, as that’s Marriott Bonvoy’s highest lodge class.
Except for these primary details, there’s not a lot else we all know in regards to the property but. Marriott’s luxurious footprint in Dubai positive is increasing, with two St. Regis properties having not too long ago opened, in downtown and on The Palm.
What occurred to the E Resort Dubai?
Right here’s the place the story will get complicated. After I first wrote in regards to the lodge’s opening a few days in the past, I discussed how there was a change in plans. The Dubai EDITION was presupposed to open because the E Resort Dubai. There was a devoted Marriott webpage in regards to the E Resort, and it wasn’t marketed as any particular model, however reasonably was simply described as “E Resort, operated by Marriott Worldwide.”
Based on stories on the time, the plan was for the lodge to initially be marketed because the E Resort, after which to finally be transformed into the Dubai EDITION. Why? Based on a press release from the lodge:
“The lodge will open sooner or later as The Dubai EDITION when it meets the requirements and necessities of the model.”
Over the course of two days, the lodge has completed an entire 180. The web site for the E Resort Dubai is gone, and now it’s simply acknowledged that the Dubai EDITION is open. As a matter of reality, I received an e-mail from the PR firm behind the lodge, asking me to “appropriate” my story, in no way acknowledging that there have been truly plans for this to be generally known as the E Resort.
That is all very weird. Clearly there have been plans for this to open because the E Resort Dubai, and I assume final minute somebody determined that was an excessive amount of hassle, and wasn’t price it. Possibly the lodge was reminded that Marriott doesn’t truly do an ideal job implementing model requirements, so being branded as an EDITION with out providing EDITION ranges of service is okay. 😉
It actually does make me surprise what precisely is flawed with this property, although. Is it nonetheless a development web site? Are there no eating places? Are different facilities not obtainable? The lodge is already beginning to cost prime greenback, regardless of there being virtually nothing on the market in regards to the lodge.
I’m not terribly optimistic about what’s being supplied primarily based on the lodge’s web site. Once you go to the eating web page, the very first thing that’s highlighted about “eating providers” is “native restaurant dinner supply.” Hmmm…
Backside line
The Dubai EDITION is now open. The lodge is positioned in downtown Dubai and options 275 rooms, although we don’t know a lot else in regards to the lodge.
Oddly this lodge was presupposed to open because the E Resort Dubai as of a few days in the past, and there was even a devoted webpage for this. This was allegedly as a result of the lodge wasn’t as much as EDITION model requirements but. That’s not the case anymore, so who actually is aware of what’s happening…
Anybody have extra insights as to what the Dubai EDITION’s deal is?
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