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Canon specializing in printers as demand will increase.
With the continued COVID-19 pandemic, extra folks have began to put money into laptop {hardware} and printers. Because of the entire work at home and examine from dwelling tradition, the necessity for a printer has elevated in each family. To be able to provide extra, corporations like Canon are consistently pushing the boundaries. Canon has been specializing in printers these days since extra folks are actually investing in a single with the entire COVID-19 pandemic. To be able to get some insights on this subject, we interviewed Mr. C Sukumaran, Director- Client System Merchandise and Imagining Communication Enterprise, Canon India to get extra particulars.
Upon being questions concerning the influence of COVID-19 and lockdown, Mr. Sukumaran mentioned “Together with caring for our staff and channel companions, we, at Canon India prioritized enterprise continuity whereas carefully monitoring the state of affairs. Whereas the pandemic affected your complete printer trade, we have been in a position to keep our momentum within the Inkjet section as a result of rising demand for dwelling printers and small workplace printers.”
He believes that Canon’s service infrastructure performed a crucial position in supporting clients within the COVID-19 instances. Canon supplied seamless and distant technical help, which led to hassle-free service.
Mr Sukumaran claims that the pandemic has reworked shopper behaviour with ‘Work from Dwelling’ and ‘Research from Dwelling’ tradition. With this, the demand for laptop {hardware} and printers elevated. At Canon India, they noticed 15-20% improve in demand for Inkjet printers when in comparison with pre-COVID years. This clearly reveals that persons are closely investing in such {hardware}.
Canon at present has all kinds of mainstream printers. Upon being requested concerning the market share of the printers, Mr Sukumaran mentioned that as per the most recent report for Q2 2021 from IDC, the corporate has a 23 per cent market share within the inkjet class and a 24 per cent market share within the laser class.
As for what to anticipate from the corporate within the coming years, Mr Sukumaran says, “The pandemic has redefined buyer expectations, launched new methods of working and the necessity for clever options to facilitate the identical. The shift in utilization patterns has made each, clients and us understand the potential, that lies in dwelling printing options. Due to this fact, we have now strategized and pivoted our operations in a approach that gives our clients an environment friendly answer by means of our vary of dwelling printers.”
The corporate has just lately expanded its PIXMA G sequence portfolio with seven new fashions: the PIXMA G3060, PIXMA G3021, PIXMA G3020, PIXMA G2060, PIXMA G2021, PIXMA G2020, and PIXMA G1020. Moreover, Canon witnessed an elevated curiosity in dwelling photograph printing. And for that, the corporate has launched the PIXMA G570, PIXMA G670, and PIXMA PRO-200.
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