Canon launches ‘Cinema Excellence Suite’, an industry-first experiential concept- ‘Excellence in Movement’ for the movie {industry}


–  The Cinema Excellence Suite will transfer throughout the streets of Mumbai over a interval of three months masking completely different places, starting with Movie Metropolis

–  Goals to familiarise members of the movie {industry} together with cinematographers, DOPs, filmmakers to the complete manufacturing workflow – from shoot to file supply

MUMBAI, India, April 25, 2022 /PRNewswire/ — Canon India in the present day introduced the launch of the Cinema Excellence Suite, a singular platform to showcase its in depth vary of cinema imaging expertise to the movie fraternity. By means of this versatile activation, it would assist to showcase the EOS R System Mirrorless cameras and Cinema EOS digital camera’s whole manufacturing and post-production workflow expertise on to cinematographers, DOPs, filmmakers, and manufacturing homes in Mumbai; over a interval of three months.

In an industry-first initiative for the cinema section, the Cinema Excellence Suite is the most recent endeavor from Canon according to their videofirst technique for the digital camera enterprise. Created in a cellular format to make sure mobility, the suite will home Canon’s Cinema EOS sequence and RF System cameras and lenses, together with show of equipment from Atomos and Senneiser. To make the suite extra experiential, there can be a capturing zone in addition to a full-fledged post-production set-up with an purpose to familiarise the viewers with the complete manufacturing workflow.

The Suite can be outfitted with the most recent EOS R System Mirrorless cameras-EOS R3, EOS R5, EOS R6 & EOS R together with superior RF lenses and EOS Cinema Cameras EOS C500MKII, EOS C300 MKIII, EOS C70 and the most recent EOS R5C. DOPs can even expertise the legendary Canon Sumire Prime and EF Cine lenses.

Kickstarting its journey from Movie Metropolis, the Cinema Excellence Suite will journey from level to level on a prefixed schedule, with stops together with well-known manufacturing homes, movie studios and enormous establishments with centered curriculums round filmmaking.

Commenting on the inauguration, Mr. Manabu Yamazaki, President and CEO, Canon India stated, “Cinema as an artwork has stored evolving ever since its inception, however what stays at its core is the eagerness of fascinating viewers consideration by means of impeccable storytelling. From silent motion pictures of yesteryears to the brand new age motion pictures as we all know in the present day, visuals and therefore the proper imaging tools play an important position in constructing a riveting narrative and creating magic on display. At Canon, it has been our fixed endeavour to contribute to the world of cinema by means of our expansive line-up of Cinema merchandise and options. With an goal to additional strengthen our join with cinema fans and filmmakers, we’re delighted to launch the Cinema Excellence Suite, an {industry} first initiative for the movie fraternity.”

Speaking about Canon Cinema Excellence Suite, Mr. Manabu additional added, “The suite will allow Cinematographers and DOPs to expertise Canon’s exhaustive cinema portfolio first-hand and accordingly make an knowledgeable choice of investing in the proper tools. India is famend for having the most important movie {industry} on the earth, therefore by means of this initiative we’re trying ahead to an enticing response from the fraternity and additional reinforce our foothold within the booming cinema section.”

Mr. C Sukumaran, Senior Director-Client Techniques Merchandise and Imaging Communication Enterprise, Canon India added, “Filmmaking as an artwork drives our nation and Mumbai is fondly known as the ‘metropolis of desires’ giving delivery to a number of the most generally beloved movies. We’re strongly dedicated to empower the cinema section with the best-in-class applied sciences to seize each emotion on the large display. Up to now few years, we now have seen a large enhance in video content material consumption, owing to the rise in digital content material, streaming platforms and OTT manufacturing homes. According to this phenomenon, we lately launched the EOS R5 C, which is a high-quality and high-performance hybrid cinema mannequin. It brings to the desk not solely uncompromising video high quality, but additionally unshakable picture high quality. In an effort to additional allow our supremely proficient fraternity of filmmakers, we at Canon are proud to launch a singular platform just like the Canon EOS Cinema Excellence Suite. The Suite homes the very best of EOS R System Mirrorless cameras and Cinema EOS cameras and comes outfitted with a capturing zone in addition to a full-fledged post-production set-up with an purpose to familiarise the viewers with the complete manufacturing workflow.” 

Padma Shri Santosh Sivan, Director, Cinematographer and Filmmaker and Canon’s Cinema EOS Ambassador stated, “I take nice pleasure in being a Canon Cinema EOS Ambassador and ever so extra in the present day contemplating the launch of this unique cellular platform devoted to cinema fans. Whereas we as cinematographers have entry to a variety of merchandise in in the present day’s world, the Canon Cinema Excellence Suite takes the expertise of selecting the best imaging merchandise a notch above. It’s a very intriguing format within the type of a car housing merchandise and equipment, capturing zones and a full-fledged post-production setup. I sit up for being part of extra such distinctive activations with Canon that allow filmmakers to make their artwork finer with superior imaging expertise.”

From an innovation standpoint, Canon has launched ground-breaking expertise up to now few years which has fully reworked the cinema imaging {industry}. The Suite may also function Canon’s latest addition to the Cinema EOS sequence, the EOS R5 C – the corporate’s first digital camera to offer inside 8K 60P Cinema RAW Mild recording.

About Canon Group

Ever since its basis in 1937, Canon is guided by the ‘Kyosei’ philosophy of dwelling and dealing collectively for the widespread good. Canon strives to create and ship world-class merchandise, changing into a prime international company by diversifying into new enterprise fields all through the world. Specializing in optical applied sciences, Canon produces workplace tools, shopper {and professional} imaging gadgets, community cameras, healthcare, and industrial tools. By means of the shut connection between its international head workplace in Tokyo and regional headquarters in America, Europe, Asia, Oceania, and regional headquarters in Japan, Canon combines its international and native operations organically. In 1996, Canon launched its Wonderful World Company Plan to serve society with superior applied sciences and turn out to be a reliable and accountable company citizen. The 12 months 2016 was the primary 12 months of Part 5 of the Plan. At present, Canon boasts a powerful international presence of 376 subsidiaries all around the world, supported by 197,776 staff. (Information as of December 31, 2017)

About Canon India

Canon India Pvt. Ltd. is the gross sales and advertising subsidiary of Canon Inc., a world chief in imaging applied sciences. Arrange in 1997, Canon India markets a complete vary of refined up to date digital imaging merchandise and options in India. The corporate in the present day has places of work in 10 cities throughout India with warehousing services at 6 places and employs over 1000 workers and over 850 channel companions. Canon India enjoys an unlimited retail presence throughout the nation by means of Canon Picture Sq. (CIS) shops, PIXMA Zones and BIS Lounges. Canon India’s service attain extends to over 632 cities masking 19,118 PIN codes throughout India – which contains of 188 Digital camera assortment factors, 15 Digital camera restore facilities, 294 Printer restore facilities, 191 Copier, Scanner and Massive Format Printer Gross sales & Service sellers. (Information as of 19 April 2022)

In sync with its company tagline- ‘Delighting You All the time’, bolstered by World-class expertise, Canon presents an prolonged product portfolio, together with Digital Manufacturing Printers, Massive Format Printers, Industrial Printers, Multi-Purposeful Gadgets, Managed Doc Companies, Inkjet & Laser Printers, Doc and Cheque Scanners, Digital Cameras, DSLRs, Mirrorless cameras, Cinematic Imaging Merchandise, Surveillance cameras and Medical Imaging merchandise catering to the a number of market segments of shopper, SME, B2B, Industrial, Authorities & PSUs.

SOURCE Canon India


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