Canon India unveils a regional advert marketing campaign ‘Weddings by Canon’

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Click on on the Picture to look at the TVC.

Canon India has launched a regional advert marketing campaign titled ‘Weddings by Canon’, in the important thing markets of Kerala, Tamil Nadu, Andhra Pradesh and Telangana within the first part. Unveiled by Mammootty, an avid Canon person himself, the TVC strengthens the model’s dedication in direction of the marriage pictures section.

By means of this marketing campaign, Canon will attain out to ‘Simply Born {Couples}’ who’re within the midst of planning one in every of their most memorable days of their life. The marketing campaign highlights the essential function of the marriage photographer in capturing their marriage ceremony moments. Canon empowers such marriage ceremony photographers and movie makers to seize such moments in all its glory.

Photographers and filmmakers worldwide use the most recent Canon digital cameras and lenses that are acclaimed for his or her precision optics, high-speed processing, top-notch AF monitoring capabilities and unimaginable low gentle efficiency.

The advert movie has been shot in Kerala, which is without doubt one of the most sought-after marriage ceremony locations within the nation with its mist-clad mountains, lovely seashores, and serene backwaters.

Manabu Yamazaki, President and CEO, Canon India, mentioned, “India is a various nation with vibrant cultures and weddings are the proper epitome of the identical; moments which might be value celebrating and capturing. At Canon India, it has been our fixed endeavour to encourage and allow customers to protect their cherished reminiscences for a lifetime. Our ecosystem of cameras and lenses are outfitted to seize the finer particulars of such particular events and grow to be the trusted accomplice for to be married {couples} of their marriage ceremony planning. As one of many main imaging manufacturers, we now have all the time strived to convey forth merchandise and technological improvements which have strengthened the marriage pictures business. We will proceed to please our clients by encouraging them to seize their milestone moments – even within the instances to return.”

C Sukumaran, Director, Client Programs Merchandise and Imaging Communication Merchandise, mentioned, “At Canon, we take satisfaction in being a model that’s all the time part of all of the particular moments of shoppers in India, particularly weddings. Indian weddings provide a visible enchantment like none different – they’re vibrant and have fun the emotional union of not simply the bride and the groom but in addition of two households coming collectively. Canon’s total digital camera ecosystem is inbuilt such a manner that it supplies flexibility in addition to a wide range of options to {couples} that are perfect for capturing their milestone. As weddings immediately grow to be a mixture of modernity and traditions, immediately’s shoppers are very clear of each element they need for his or her massive day – this contains selecting the gear that goes behind capturing reminiscences of that special occasion. That is what our newest marketing campaign depicts, and we hope to unfold data about marriage ceremony pictures gear amongst soon-to-wed {couples}.”

The advert has been conceptualised by Lights On Manufacturing Home and stars many bigwigs of the Malayalam and Tamil movie business. Enjoying the bride is Mahima Nambiar, who’s a well-known Tamil and Malayalam actress, and the groom is performed by Govind Padmasoorya, popularly referred to as GP, who’s a tv presenter and actor in Malayalam movies.

Constructing on over three a long time of steady EOS innovation, Canon has a wide range of cameras and lenses that supply unimaginable inventive potentialities and permit every marriage ceremony shot to be captured like a bit of artwork.

Specializing in optical applied sciences, Canon produces workplace gear, client {and professional} imaging units, community cameras, healthcare and industrial gear.

Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., was arrange in 1997. Canon markets over 200 complete vary of subtle modern digital imaging merchandise and options in India.