TOKYO, February 24, 2022—Canon Inc. will rejoice in March 2022 the 35th anniversary of the launch of the corporate’s EOS System, which incorporates EOS-series interchangeable-lens cameras and a various vary of system equipment, starting with interchangeable EF lenses.
The 35th anniversary brand
The EOS R System
Canon’s EOS System made its debut in March 1987 with the launch of the EOS 650 single-lens reflex (SLR) digital camera and EF lenses1. An acronym of “Electro Optical System” whereas additionally carrying the identify of the Greek Goddess of the daybreak, the EOS collection noticed first mild in 1987 because the world’s first absolutely digital mount system, representing a brand new era of AF SLR cameras.
In the course of the film-camera period, EOS SLR cameras garnered excessive acclaim from a variety of customers for his or her modern applied sciences and designs targeted on Canon’s key ideas of excessive velocity and ease of use. Throughout this era, the corporate launched the top-of-the-line skilled mannequin EOS-1 in 1989 and, with the introduction of the compact light-weight EOS Kiss (EOS Insurgent XS and EOS 500 in different areas) in 1993, succeeded in increasing its person base.
Following the introduction of the EOS D30 in 2000, when the popularization of digital SLR cameras was in full swing, Canon developed such modern fashions because the high-speed and high-image-quality professional-oriented EOS-1D (2001), the EOS Kiss Digital (2003, EOS Digital Insurgent or EOS 300D in different areas) which appealed to a broad person base, and the EOS 5D Mark II (2008), which featured Full HD video recording, in an effort to supply merchandise that fulfilled the corporate’s new key ideas of excessive velocity, ease of use and excessive picture high quality. In 2012, EOS video expertise was remodeled for the B-to-B sphere within the type of the Cinema EOS System, marking Canon’s entry into the video manufacturing business.
From there, Canon continued to serve an more and more numerous vary of customers. In 2018, the EOS R System was born from Canon’s want to assemble the perfect lens mount and maximize the attraction of its new RF lenses. The corporate adopted up in 2020 with the EOS R5, the world’s first digital digital camera to function 8K recording2. The subsequent 12 months, 2021 witnessed the launch of the EOS R3, which boasts eye-control AF functionality, and the EOS VR System for recording VR content material.
Enabling visible expression by means of nonetheless images, video, and even VR content material, the EOS system expands the probabilities of visible expression with a lineup comprising a complete of 21 EOS collection cameras3 and 104 RF and EF lenses4. Additional underwriting the corporate’s long-running and expansive person base, Canon has maintained the world’s No.1 share5 of digital interchangeable-lens cameras since 2003—a complete of 18 years operating.
Canon will proceed to refine its numerous imaging applied sciences primarily based on its core optical expertise to create a good stronger EOS System that meets the wants of more and more numerous customers to advertise the unfold of photograph and video tradition.
- 1The EF35-70mm f/3.5-4.5, EF35-105mm f/3.5-4.5 and EF50mm f/1.8 have been launched alongside the EOS 650.
- 2Amongst interchangeable-lens digital cameras obtainable as of July 8, 2020.
- 3Consists of 5 digital cinema cameras for video manufacturing. As of February 24, 2022.
- 4Consists of 30 EF cinema lenses (EF and PL mount) and 4 lens extenders. As of February 24, 2022.
- 5Shares of unit gross sales. Primarily based on Canon analysis.